| Enbridge Looking Towards the Future - Teaching Note |
| 作者姓名：Fernanda Lorenzetti Alves; HangXing Ma; Irene Herremans;Cameron Welsh; |
| | 商品編號：8B16M025 |
| 出版日期：2016/02/25 | 內容長度：8 頁 |
Teaching note for product 9B16M025.
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| Enbridge: Looking Toward the Future |
| 作者姓名：Fernanda Lorenzetti Alves; HangXing Ma; Irene Herremans;Cameron Welsh; |
| 商品類型：Case (Field) | 商品編號：9B16M025 |
| 出版日期：2016/02/25 | 內容長度：15 頁 |
In 2009, Enbridge announced the Neutral Footprint program to enhance its social licence to operate, increase its corporate responsibility, and in turn improve its corporate reputation through good performance. The program also gave Enbridge an opportunity to provide information about its financial and non-financial performance. By the end of 2012, Enbridge had suffered from unfavourable publicity due to oil spills. It also encountered a great deal .....more
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